Website trafficking is one of the means through which the Internet is used for marketing initiatives directed at people using online search functions. Website trafficking was specifically set up to evade the protections that Internet users typically take to avoid having spam directed at them.
A spam message represents any e-mail offering commercial services and which has not been solicited previously by the recipient. Website trafficking, on the other hand, can be said to have occurred when an individual unknowingly signs on to receive web trafficking e-mails from the marketer.
Website trafficking is typically initiated for recipients when people are confronted with a pop-up ad asking the recipient as to whether he or she wishes “to receive any further offers,” or some such phrase. People operating web trafficking services will accordingly pay to be allowed access to a list of people who have signed up to receive website trafficking e-mails.